One of the best things about working in the wedding industry in the Philadelphia region is all the amazing people we get to meet who are building their brilliant businesses, one happy couple at a time. We’ll be highlighting some of these wonderful folks with our new series: vendor spotlight!

First up, the fantastic and creative Anne Lindeman, co-found of wedding apparel company She Riot and the blog genius behind Clever Wedding Ideas. We’ll let her tell you all about it…

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Hi Anne! Thanks for joining us. Tell us about you and your businesses.
My name is Anne Lindeman, I’m 33, a wedding blogger (CleverWeddingIdeas.com), mother to a teenage daughter Deanna and four cats, and happily married wife to Derek, co-founder of She Riot. She Riot is an alternative and independent wedding apparel line with a stylish, rock ‘n’ roll edge. Our goal is to empower ladies to ditch the wedding party clone persona and encourage bride tribe girl power without the sacrifice of individuality. A She Riot girl has edge, she has style, and above all she is ready to party! AND she isn’t afraid to rock a sexy heel with a killer shade of red lipstick. She’s hardcore, she’s bad ass, she’s beautiful – she’s She Riot.

How long has She Riot been in business and how did you initially get into it?
We launched this past July. For the past year or so I was toying around with the idea to add a tangible product line to accompany my wedding blog, Clever Wedding Ideas. My husband Derek is a full time screen printer and graphic artist, so we thought it was a no-brainer to team up and create a line of wedding tees that reflected the offbeat style of my blog.

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Where does your inspiration come from?
The inspiration behind She Riot comes from everyday life, pop culture, and all things pretty much bad ass! Tattoos and rock n’ roll are biggies for me, combined with some sparkle and glam. I aim to create garments that are high quality, not just a one night wear.

What tip(s) would you give to those currently planning their weddings?
Wow, this is a loaded question and I could literally go on all day, but here a few things that come to mind from personal experience:

  1. Hire a wedding planner or day of coordinator. You do not want want to be the ringleader of the circus on your wedding day, trust me.
  2. You are not going to please everyone. Accept it early on and save yourself the stress. Be yourself, be confident and just do you.
  3. Feed people good food and feed them often. The more food (and alcohol) you have circulating the event, the happier everyone is and they will think it’s the best wedding ever. True story.

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What is one of your favorite wedding day DIY stories? 
Well, I think I should share my own! After booking our wedding at Philadelphia’s Magic Gardens (which is basically a city block long mosaic art gallery – for those of you who aren’t familiar), I became inspired to create miniature mosaic cactus plants as wedding favors – from SCRATCH. Yes, the ambitious juices were flowing. Did I also mention I planned this wedding in three months? Well, needless to say it was a project – spray painting 100 pots, gluing hundreds of pieces of broken glass, grouting, and not to mention keeping all of these plants alive for the wedding! Good thing I was running on adrenaline for three months straight or I wouldn’t have gotten it done. I’m happy to report I had a little help from family and friends, and even my husband to be, but it took a few white lies to get them there and a whole lot of wine to keep them working!

Favorite thing about being involved in the Philadelphia wedding industry?
My favorite thing about the Philly wedding industry is all the amazing vendors I get to meet and collaborate with. Philly is such a fabulous city to work in and there is so much talent all around from the photographers to cake designers to stylists, so being a part of this creative and hard working industry really keeps me motivated to do bigger and better things.

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What keeps you passionate about weddings?
I think what keeps me passionate is the individuality and creativity a couple brings to their wedding day. No two are alike and I truly adore the fun themes, inspiration, and diversity of love.

What’s the best thing about your job?
I think the best thing about my job is seeing people at their happiest. Whether it’s featuring their wedding day, inspiring them with a fun, creative wedding theme or surprising a bridal party with extra She Riot swag, in the end I’m catching a glimpse of one of the most important milestones in their life and that is just amazing.

Thanks again, Anne! We hope you enjoyed the first vendor spotlight in our series. Stay tuned for more awesome local folks doing rad things in the coming months.

Tees | She Riot (http://www.sheriot.com) #sheriot @shopsheriot
Photographer | Leave It To Me Photography (http://www.leaveittomephotography.com)
Shoot Locations | Tattooed Mom (http://tattooedmomphilly.com)  + Hotel Monaco (http://www.monaco-philadelphia.com/)
Hair and Makeup | La Belle Vie Salon  (http://www.labelleviesalon.com/) + Dollface by Monica (http://dollfacebymonica.com/)
Shoot Stylists and Branding | Heart and Dash (http://www.heartanddash.com/)